SPOILER ALERT: The following text gives the creative away, so you may want to start with the banners and come back.

Banners that
make you think

Background

As a call to arms or as a cherished motto, IBM’s “Think” has been encouraging creativity and problem solving for generations. This year, IBM created the THINK App an exploration of human progress and how to solve the world’s problems, big and small.

How It Works

To promote the app, IBM targeted intelligent web audiences with light, interactive challenges that would reveal the free download. Each puzzle in the series tests a different means of reasoning, but the answer is always the same—IBM’s famous maxim.